FIT brings together F45 Training, FS8 and VAURA Pilates under one global operating platform. Each brand has its own training method, consumer proposition and studio experience. Shared expertise across programming, coach education, technology, marketing, real estate and operations helps qualified franchisees evaluate, open and operate local studios while each concept retains a distinct market position.
FIT HOUSE OF BRANDS
GLOBAL FITNESS FRANCHISE BEHIND F45, FS8, AND VAURA PILATES
Three fitness concepts. One global platform. FIT House of Brands builds and supports functional team training, low-impact strength,
and premium athletic reformer Pilates — spanning approximately 1,500 studios in more than 55 countries,
backed by shared expertise in programming, education, technology, marketing, real estate, and operations.
FIT Brands
Three distinct consumer and ownership propositions.
F45 Training
Functional team training at global scale
F45 delivers coach-led, 45-minute workouts that combine strength, cardio and hybrid training in a team environment. With approx. 300,000+ members worldwide*, the brand is built around constantly evolving programming, accessible coaching and community accountability.
FS8
Strength reimagined through Pilates, Tone and Yoga
FS8 is a strength-led, 3-in-1 concept combining Pilates, Tone and Yoga. Built on eight training elements, the low-impact format develops strength, mobility and control for a broad range of members. FS8 reached 100 studios across 18 countries in May 2026 and is continuing to expand.
VAURA Pilates
Premium athletic reformer Pilates
VAURA combines athletic reformer Pilates, progressive strength and an immersive studio environment. Precision coaching, music, lighting and design create a premium, high-energy experience built to stand apart from traditional reformer concepts.
Built for local ownership
Backed by global operating capability.
Franchisees are the operators closest to their members and communities. FIT’s role is to provide differentiated brands, clear systems and experienced support from evaluation through opening and ongoing operations—while owners remain responsible for local leadership and execution.
BRAND AND PRODUCT DEVELOPMENT
Distinct concepts, evolving programming and member experiences designed to remain relevant.
REAL ESTATE AND STUDIO DELIVERY
Market evaluation, site-selection resources, design standards and opening support.
MARKETING AND MEMBER GROWTH
Brand campaigns, local marketing resources, opening plans and lifecycle support.
EDUCATION AND OPERATIONS
Structured franchisee onboarding, coach education, operating resources and regional support.
TECHNOLOGY AND DATA
Tools that support programming delivery, member experience, communication and decision-making.
PARTNERSHIPS AND REACH
Global collaborations that expand relevance, experiences and visibility across the portfolio.
Evidence investors can verify.
GLOBAL REACH
APPROX. 1,500 studios across 55+ countries
AUV GROWTH
12.4% F45 global AUV growth in 2024 [legal-approved historical claim]
GLOBAL WELLNESS FORECAST
$6.8T global wellness economy in 2024; forecast to reach $9.8T by 2029 [GWI]
What FIT is building now
Follow brand expansion, product innovation, partnerships and franchisee milestones from across FIT House of Brands.
Hyrox-Related Sales Soar 191% at Gyms
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VAURA PILATES REACHES 10-STUDIO MILESTONE WITH GRAND OPENING IN JAKARTA, INDONESIA
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FIT House of Brands Enters Germany with Full Force, Opening First FS8 Studio in Munich and Accelerating Expansion Across Europe’s Largest Fitness Market
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FS8 Reaches Global Milestone, Opening Its 100th Studio Worldwide
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F45 Parent FIT House of Brands Wants Athletes to Become Franchise Owners
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Find the brand that fits your market and ownership strategy.
Compare F45 Training, FS8 and VAURA Pilates, review the ownership requirements and connect with FIT to assess the concept and market pathway that may fit your goals.