F45 TRAINING LAUNCHES BRAND CAMPAIGN TO INSPIRE THE NEXT GENERATION OF FITNESS ENTHUSIASTS: “THIS IS F45 TRAINING”

Campaign highlights the power of community and features real members, showcasing that F45 is more than a workout – it’s a lifestyle 

Austin, Texas, May 5, 2025 – F45 Training, a leading global fitness community specializing in innovative, functional group workouts that are fast, fun, and results-driven, today launched its first global brand campaign that celebrates what sets F45 apart: real training, real results, and a community that shows up for each other. 

Through “This is F45 Training,” the brand is sharing its vision worldwide: F45 is a lifestyle. At every turn, the campaign pulls back the curtain on the full F45 Training experience, showcasing the incredible community that truly sets it apart from all others in the fitness space. By offering functional training, recovery systems, nutritional tools, and partnerships with like-minded brands such as Red Bull and HYROX, F45 Training prides itself on being the most supportive fitness community in the world. From the very beginning of every member’s fitness journey, F45 serves as a true partner, encouraging people to find what inspires them to move and, in exchange, F45 trainers will help support their goals and cater workouts that help fit their lifestyle. 

“This is F45 Training” campaign spotlights those attributes that make F45 more than just a workout:

• A Supportive Community: Members come for a personal goal and stay for the community where they have friends and familiar faces. 
• Inclusive & Welcoming: F45 actively fights ‘gymtimidation’ with no mirrors in the studios to eliminate ego and intimidation. 
• Superior Products & Variety: More than 5,000 unique movements ensure F45 Training workouts are always fresh as programming at studios changes daily.
• Authentic & Relatable: Members are diverse across all ages and fitness levels, ensuring everyone feels like they belong.
• Holistic Health: From nutrition, recovery programs, and notable brand partners such as Red Bull, HYROX, and Dietitian Live, F45 always aligns itself with functional fitness trends. 

“Our amazing community is our superpower and it’s at the core of everything we do,” said Tom Dowd, Chief Executive Officer at FIT House of Brands (F45 Training). “‘This is F45’ Training is a celebration of real results, honest effort, and the supportive environment that sets us apart. With a membership that offers more, we have evolved into a true fitness and wellness hub – grounded in results driven, science-backed functional workouts that are built to help our members exceed their health and wellness goals.” 

With over 1,500 studio locations across the globe, F45 reported significant growth in 2024 with an impressive 12.4% increase in global Average Unit Volumes. Furthermore, earlier this year, F45 announced the launch of FIT (Functional Inspired Training) House of Brands, a new company brand that unifies its key brands – F45, VAURA, and FS8 – to create a singular and holistic wellness ecosystem. 

“This is F45 Training” campaign will be available via F45 Training digital channels.

To learn more and find an F45 studio near you, please visit  https://f45training.com/thisisf45training/ .

For more information about FIT House of Brands follow us on LinkedIn (@FunctionalInspiredTraining) and YouTube (@FunctionalInspiredTraining).

For the full press release visit https://www.businesswire.com/news/home/20250505639111/en/F45-Training-Launches-Brand-Campaign-to-Inspire-the-Next-Generation-of-Fitness-Enthusiasts-This-Is-F45-Training